Meeting Rimona - 10 Questions With The Inspiring Woman Behind MOPS Sheitel Consignment Shop

Wednesday, May 13, 2015

It was a warm, sunny afternoon in somewhere, New Jersey, when Rimona and I sat in a cozy cafe, two like minded fashion and sheitel ishas, sharing our stories over steaming and iced cups of coffee.

Rimona is the creator of MOPS Sheitel Consignment Shop, a high-end wig reselling shop that accepts brand name wigs that are in excellent, wearable condition, and resells them for you! In addition to consignment wigs, they also carry new sheitels at unbeatable prices, allowing everyone to enjoy the luxury of a beautiful new wig at affordable prices.

We had known each other online, like so many other great people I have met through the years, through our Facebook and Instagram pages, and was thrilled to meet the superstar behind MOPS face to face.

I was immediately inspired by Rimona's courageous story and positive outlook on life.

"I am not shy talking about the real things in life so that other people can get comfort." 

Like minded, indeed!

So today I'd like to share our conversation, and give you a glimpse into the life of the #girlboss behind MOPS Sheitel Consignment Shop.

Fashion-isha: Welcome Rimona! It’s so nice to have you here on the blog. I love what you’re doing with MOPS Wigs; the idea of  making the sometimes unaffordable accessible to everyone. We’d love to hear more about you and your business.

But first, can you tell us a little bit about your background?

Rimona: I grew up in Montreal, Canada and graduated from Bais Yaakov in 1999.  I have my own life story like everyone else and learned to take the good from the bad. Every time I would go through a hardship, even if it felt like it was too much at the time, I would always come out stronger and learn from it.

"In high school I was known as an extrovert and people person."

I spent a year in Israel and then settled in New Jersey. I love being around people, meeting new people, and definitely working with people. You would never find me working in front of a computer for 8 hours a day.

So, naturally I ended up in the people profession otherwise known as Social Work. I did my undergrad a Touro College and then went on to complete a two year intensive Master’s program at Hunter college in NYC, and graduated in 2007.

For the past 7 years, I have been working part time in hospitals doing everything from discharge planning to drug addiction counseling, cancer treatment support, and end of life care. I consider myself to be a good listener, patient, sensitive to serious issues and hold a no-judgmental stance.

Fashion-isha: Wait? You're a social worker and a people person? What does that have to do with wigs? When did you start MOPS Wigs and what inspired you to do it?

Rimona: Well, aside from being a people person, I love love love FASHION and therefore have always loved the idea of consignment in general. Buy designer bags and shoes, wear them for a season or two consign them and buy something new! So 7 years ago when I was sitting on my couch feeding my baby, the idea of consignment wigs popped into my head, and then MOPS was born!

"I know what it means to make a dollar, and I know what it means to spend a dollar."

Fashion-isha: What a great idea! So what has been your proudest moment in this journey?

Rimona: My proudest moment…wow little emotional here… it was probably when I expanded to Toronto, where my sister Karni Goldfield runs MOPS too! Karni is my mentor in so many ways, not only with regards to MOPS but in my personal life as well. MOPS has brought us closer in so many ways and of course I am now able to offer fabulous high end consignments in two countries!!

Fashion-isha: And your biggest regret?

Rimona: I don’t have regrets! I make mistakes and I learn from them. I welcome constructive criticism, I believe it’s really the only way to grow in a positive way.

Fashion-isha: I love that! Can you tell us how you came up with the name "MOPS"?

Rimona: Well, I was telling my family about the idea for this business when someone said jokingly, "What? You're going to be selling a bunch of mops?" And that was it. The name of my new business was born.

Fashion-isha: That's adorable, and so original! So, what is your ultimate goal for MOPS?

Rimona: I want to continue to service women’s wig needs in a professional and private non-pressured environment. MOPS is different. We are not just about selling the wig. We go beyond that by really getting to know our customers and fostering a long lasting relationship. We listen, we educate, we understand.

In terms of servicing customers you need to really listen to what they are looking for and ask questions too. You need to fully understand what their needs are and perhaps what didn’t work well for them in the past or what they had success with previously. I look at the whole person. It’s not about just about selling a wig, you have to get to know your customer’s needs.

"I love to learn from people.  We want to learn about your past wig experiences; what has worked for you and what has not."

Fashion-isha: Wow. All of that and you're a wife and mom too. How do you feel about women finding balance between work and family? How do you manage it all?

Rimona: Life isn’t easy for working women and moms. Personally it’s always a juggle, so again, I understand the trials and tribulations that most women have. That being said, my hours are very flexible and I welcome young children if you need to bring them with you.

"My ideal day is being able to balance my family and my business. I want to always be able to give my husband and my kids the proper attention as well as my MOPS customers." 

Fashion-isha: I'd love to hear your opinion on the importance of hair covering and how much you feel it integrates with a woman's personal style.

Rimona: My opinion on the halachic requirements of covering ones hair is that it's a personal family matter, best addressed between a husband wife and their rabbinic advisers. However, once a woman is covering her hair the possibilities are endless!!

Fashion-isha: So give us an example. How do you integrate wigs into your personal style?

Rimona: My personal style is eclectic. I pretty much wear whatever I feel like wearing, but most importantly what fits my body type.  Just because something is "in style" doesn't mean it's for me.

"The one fashion item I can't live without are earrings. It's like my cell phone. If I don't have them I feel lost!"

I've personally worn so many wig styles...does that sound familiar to anyone?  I've had bangs, side bangs, no bangs... like I said, the possibilities are endless!

Since getting into the wig business, I've come to the clear realization that the quality of hair is just as, if not more important than the brand name. Hair that is virgin, meaning not processed, doesn't mean better, it simply means different in texture. Every person's wig needs are different. Processed hair has its strengths and so does non-processed. When you come to MOPS you'll get an education😃

Fashion-isha: It was really great getting to know you! Is there any other information you’d like to share with our readers?

Rimona: Having been educated in the Social Work field, and being a wife and mom as well, has really given me the tools to understand my clientele. I know what it means to have had a bad experience, I know what it means to have a budget, I know what it means to be stressed. I believe I have empathy and provide support, and that’s what people need: An interpersonal connection.

Thank you Rimona!

MOPS accepts brand name wigs that are in excellent wearable condition and will resell them for you! In addition to consignment wigs they also carry new wigs at affordable prices. 

Email MOPS at or visit to consign, shop, and learn more about how they work.

You can also find answers on our FAQ page HERE.

Follow MOPS on Facebook and Instagram too!

Until next time,



This has been a sponsored post. To get your business on the blog email me at

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  1. Sharon, Rimona is a fascinating and an amazing woman. Making her dreams come true and helping other women! Mops, a perfect name!!

    The Arts by Karena
    Twombly: Late Paintings

    1. Karena, thank you so much for your kind words!

  2. I love this success story. I had to laugh...when I was about 6 my mom created Mop Wigs...made out of yarn and cute ribbon. You put your own hair up in a bun and then the mob wig on and it matched your outfit...the yarns were all so pretty and colorful and I think it could still be a great idea for today. She had too many little kids to make it happen!

  3. Thanks so much for your kind words Karena!! Pura vida that is so funny! Thanks for sharing😀 Rimona