Surprisingly Almay

Tuesday, May 28, 2013

I was recently asked to participate in a Mother's Day program with Almay. How exciting! I was to become a face of Almay and offer you the opportunity to win a trip for two to NYC for makeovers by Almay! But there was one small glitch: As much as I love trying out new makeup, I never really used many Almay products.

I'm not sure why, but when it comes to makeup I'm attracted to glitzy packaging and exciting advertisements. So, yeah, makeup companies, you're spending your ad money wisely. But I wanted to be a part of this campaign so I ran out and dropped approximately $50 on Almay makeup. Somehow when you buy makeup in Walgreens you never really think you'll be spending that much! But for the price of one Chanel blush I got myself an entire slew of fabulous products.

What I learned as I ripped open the packages (like a kid in a candy store), and applied the products I carefully chose, was that good things DO come in simple packages.

The quality of the makeup was amazing and each individual product had something unique to offer that set it apart from its competing products. I wondered why I never noticed the marketing of Almay when the products were actually so great. And then just this morning while getting my nails done, I glanced up at the TV and saw beautiful Kate Hudson promoting Almay. YES! Way to go Almay!

Here is my review of the products I used:

Almay Intense I-Color Volumizing Mascara

I simply loved this mascara. As you know from THIS previous post, I hoard mascaras, and it takes a lot  for them to make me happy. This mascara left my lashes lush and full. Enough said.

Almay Smart Shade Smart Balance Makeup
I LOVED this product. It went on like a creamy moisturizer but immediately changed color to adjust to my skin. It gave me an instant glowy, even-toned and sun kissed look. This is perfect for those mornings you need to look like you got a great night's sleep when you actually didn't! And it's not heavy like a full foundation. Perfection!

Almay Smart Shade Blush
I'm not really a blush kind of girl. I like bronzers swept all over my face. But sometimes I miss the healthy glow of a pink blush, and since the the balancing makeup already gave me a sun kissed glow, I tried this blush in coral which has both a bronzy and a pinky color combined in one. It was beautiful on my skin!

Almay Wake-Up Eyeshadow & Primer
As I applied my Almay makeup I saw that there was a common theme forming here: Almay's all about waking up your skin and your look to bring out your inner glow and best self. This product contains both a primer and three colors that can be combined in all sorts of ways. That's a real value. I mostly use the taupey color swept across my lids as guessed it...wake me up eye opener...and it works! 

Almay Eyeliner + Highlighter
This eyeliner went on smooth without tugging the eye at all. I loved the texture and intensity of the color. And what a bonus it was to have a highlighter built right into the eyeliner. I'm loving Almay's makeup multitasking!

Almay Oil-Free Makeup Eraser Sticks

And finally, these makeup eraser sticks are probably the most ingenious product I've seen in a really long time. They're like q-tips already prepared with eye makeup remover which will save you both time and a mess when you're rushing out of your house in the morning.

All in all, Almay is a humble company that clearly puts lots of research into their products. Each product seemed to wake me up and bring out my inner glow, ease my makeup application and speed up the time it takes to apply my makeup. My only issue with Almay is this: Where are your lip products?? Oh, and add some excitement to your packaging. Then I'm in for sure!

Like Almay's Facebook Page to enter to win a trip to NYC with makeovers for two!

Until next time,



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  1. WOW!! You did score an abundance of goodies for your $50. Your post is good timing, I have been pondering skincare products and if the "pretty" packaged (and higher price points) I tend to be drawn to are any better than the ones that have less packaging and are not splashed across every magazine page.

    Wishing you a fabulous week..xo Blessings, C. (HHL)

  2. Hi Sharon, As Americans we are so drawn to the big glossy ads and advertising, I believe you can get the same quality of products for much less than at the Chanel counter and you have proved it!

    Art by Karena

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  5. This is awesome Sharon!!!!!
    I'm always on the search for a great mascara and sometimes the drug store makeup would scare me away because I didn't know how to properly choose the correct colors. The makeup counters seem easier but this just proves- check out everything!!!!!!
    Hope you had a awesome weekend!!!!
    Shannon :-)

  6. You're so beautiful so I have no problem seeing why they chose you! Unfortunately we don't have Almay in Sweden. xo Caroline

  7. This sounds like super stuff. Gorgeous x

  8. I haven't used Almay since I was a teenager so I found this review helpful and I'm especially interesed in those make-up eraser sticks. Great for little mistakes and travelling.

  9. Looks like some great products! I love Almay and their products. Affordable and great quality!

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